How is business intelligence used?Ĭompanies can use business intelligence to make a company’s raw data usable. Below are seven companies using business intelligence to not only make good business decisions but also to shape the future of their respective industries.įirst, let’s set the stage.
There are a lot of benefits to this widespread “culture of data,” like removing bottlenecks in company-wide workflows reducing grunt work, so you can tackle more important tasks and, ultimately, proving the validity of your business through growth.īut the best way to explore these benefits is through specific examples of business intelligence in use. This has made it more agile and accessible than ever before, leading to a proliferation of different BI use cases.Įven so, the common trait among the most effective BI tools is that they are built with the business user in mind, allowing anyone across the company to access, analyze, and act on data without coding knowledge.
While the core definition of business intelligence (BI) has remained relatively the same over the past 155 years - using data to make good business decisions - how businesses use BI has changed quite a bit.Įxamples of business intelligence in use vary widely because, over the past two decades, BI technology transitioned from highly technical tools that expert teams use to more user-friendly, cloud-based software.
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